It’s Enchanting to meet you, new friend! I’m Frankie-Gene, and I’m the owner of Enchanted On Main! My husband Luke and I took the store over in January of 2021, and it’s been SUCH a dream come true. My whole life I’ve expressed myself through clothes, and have LOVED helping my friends and IG family be confident in their own skin too, so when I was presented with the opportunity to love on people through this community I knew in my bones I had to say yes!

Seven years ago we set out on a journey of Entrepreneurship when our 7 year old daughter Charlie-Gene was diagnosed with Cystic Fibrosis. It has blessed our family immensely in so many ways, to be home and take care of her and not have a 9-5, and it also brought us to taking over Holl & Main (now Enchanted on Main!).

It’s such a privilege to see you here in our little corner of the internet. I hope whatever you pick makes you feel so beautiful! We are grateful to have you here with us! Thank you for shopping small, female, and veteran owned.